Digi-Key has strengthened its European sales team. Five new hires will take on customer-facing roles across all of Europe including Central and Southern Europe, the Nordic Region, the Baltics and the United Kingdom.

As Digi-Key plots its path into supplying small production volume and prototype quantities of components it will address increased demand from its growing customer base for local support within each region of Europe. The expanded sales team will allow the company to offer a more personal level of service to its EMEA customer base.

“Digi-Key has seen tremendous growth worldwide, up over 12 per cent in Europe alone. This bucks the industry trend with traditional distributors reporting an increase of only one or two percent,” said Chris Beeson, Vice President, Global Sales and Business Development at Digi-Key. “Our model is gaining traction among global buyers and, in response, we are aligning resources to address increasing demand for fast, efficient delivery of electronic components.”

Digi-Key’s new international sales team members bring a vast amount of industry experience, each providing a unique dimension to the team. The new team members are Stefan Wihlgaard – Nordic and Baltics Regional Director, Vincenzo Purgatorio – South Europe and North Africa Regional Director, Arkadiusz Rataj – Area Business Development Manager, Eastern Europe and Turkey, Christian Frenzel – Area Business Development Manager, Central Europe North and Ben Brookes – Area Business Development Manager, UK North.
Wihlgaard and Frenzel joined Digi-Key from Arrow Electronics. Purgatorio and Brookes joined from Future Electronics

“We are bringing on seasoned team members with a depth of industry experience to support production business buyers across Europe,” added Kris Haggstrom, Digi-Key’s Vice President, Sales, EMEA and Asia Pacific. “As we continue to expand globally, each and every customer will receive the same high level of service for which Digi-Key has become known.”


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