Digi-Key Corporation was recently named Distributor of the Year in the Optoelectronics Product Portfolio category by Elektronik, a leading magazine for design engineers and technical management within the German electronics market.

In addition to receiving the top ranking in the Optoelectronics Product Portfolio category, Digi-Key also received a second place ranking in the Optoelectronics Product Availability category and a third place ranking in the Product Availability category for Active Components.

These Distributor of the Year awards were selected by readers of Elektronik and its publishing company’s website, elektroniknet.de. Product segments evaluated in the survey included active components, passive components, electromechanics, and optoelectronics/displays. For each segment, there were five criteria for the assessment defined including, product portfolio, product availability, delivery services, technical competence/support, and total impression. Elektronik readers participating in this year’s survey totaled 1,683.

“We are very happy to have received these awards,” said Steven Tsukichi, Digi-Key vice president of strategic operations and CMO. “Digi-Key’s goal is to offer our European customers best in class customer service with an emphasis on product choice and availability. These awards are testament that our marketing strategies are working and that German design engineers are indeed discovering Digi-Key’s unique value proposition.”

Digi-Key’s German catalog and website, de.digikey.com, were launched in 2004. Europe currently represents one of Digi-Key’s strongest areas of growth. Committed to stocking all of the products in its 2,200 page print catalog, Digi-Key has one of the industry’s most expansive product offerings. All orders are shipped from Digi-Key’s Thief River Falls, Minnesota, USA facility via UPS Express Air for delivery to European customers in one to three days. With 2,000 employees, Digi-Key ranks as the fifth largest distributor of electronic components in North America and the ninth largest distributor worldwide.

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