Following feedback from its customers, RS Components has enhanced its website to make the customer purchasing journey quicker and simpler. The upgrades, which include a redesign of the website header, facets of search and product pages make it easier to find products and place orders.
The target is to drive online sales towards the distributor’s medium-term target of 70% of business to be transacted online.
The new header design, enables users to find products, view new products or customer account information, as well as find the site through search engines such as Google.
Another key enhancement is the redesign of product pages across the site. Product images are larger and pricing and stock availability is clearer. Access to datasheets and product details is easier, and therer is a more intuitive filtering of search results by product attributes.
Further upgrades to the website include: boosting the most popular product categories to the top of search results; the ability to create parts lists for future reference or sharing; and the ability to remember customers’ details so that they can check out more efficiently with saved defaults and preferences and not have to repeatedly log in when revisiting the site.
Keith Reville, Global Marketing Director at Electrocomponents, said: “Improving our customers’ online experience is fundamental to our eCommerce strategy and our goal to build a £1bn eCommerce business at the heart of the company, and these latest enhancements are another step to achieving this. We continually listen to what our customers tell us to make it easier for them to do business with us and to ensure we provide the best online experience in our sector.”


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