This agreement allows Future Electronics to leverage their experience and resources to launch CUI’s product portfolio to a global market and a diverse customer base. In selecting Future Electronics as a global distribution partner, CUI noted the strength of Future Electronics’ demand creation programs and its robust field support resources which will add greater reach for its Novum Advanced Power product line as well as its broad portfolio of standard power supplies and board level components.
Under the terms of the agreement, Future Electronics will now begin a phased rollout of products from CUI’s Power and Components groups with stock available immediately for many items.
“We are very pleased to be launching the CUI franchise,” said Jodie Metsos, Vice President of Corporate Product Marketing for Future Electronics. “Their line of power supplies and board level components has had a tremendous amount of interest from our sales and engineering teams and most importantly, our customers. We see a very positive outlook for the Future/CUI partnership.”
“As a worldwide leader in the distribution industry Future has long distinguished itself as a first class organization in this space,” said Matt McKenzie, President of CUI. “We believe the core strengths of our companies align very well, and we look forward to greatly expanding our market reach through this partnership.”