Industry veteran Chris Beeson  has joined Electrocomponents as Group Senior Vice President Electronics. He reports to COO Mike England and will be based at the headquarters of Allied Electronics & Automation in Fort Worth, Texas.

Beeson will be responsible for shaping the electronics strategy and helping to accelerate performance as the Company moves at pace to deliver its Destination 2025 strategy.

The brief for Besson and his leadership team will be to ensure that Electrocomponents stays ahead of new technology developments and is recognised as a leader in innovation.

Mike England stated: “Chris’s experience and track record in the electronics distribution market will be invaluable in helping us accelerate performance across our business. We aim to provide an unrivalled choice of industrial and electronic products, solve problems with innovative solutions and deliver best-in-class customer service, making it easy for our customers and suppliers to do business with us. Chris is highly customer and supplier focused and is proven in delivering operational performance, he will therefore be instrumental in our journey to become first choice for our customers, suppliers, shareholders, people and communities.”

Beeson spent 15 years at Digi-Key culminating in the role of Executive Vice President Sales, Supplier Management and Business Development.

His extensive experience of the global distribution market also includes roles at Avnet, Kent Electronics and Future Electronics. He has been a member of the Electronics Representatives Association (ERA) Executive Committee and is involved in many industry organisations, including the Electronics Component Industry Association (ECIA) and numerous supplier representative councils.


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