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Pyreos

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Pyreos has announced the appointment of two new distributors to increase its commercial presence in Asia. Pyreos sales to its established Asian distribution network grew by 50% in 2020 and make up around a third of revenues. The company aims to build on this success by joining forces with I&C Micro Systems to access more markets in South Korea, and Pidtek to extend its coverage of China. “These new partnerships are a powerful combination and set to significantly increase our market share in South Korea and China. More than this, however, these new alliances will provide greater ability for our customers in Asia to simplify their supply chains and source full systems design and support from these new partners,” explained Keith Pruden, VP Sales, Pyreos. I&C Micro Systems, a leading supplier in Korea of technologies including semiconductors, RF devices, components, sensors, and software solutions, is a leading solution provider of…