Plessey Semiconductors has signed a sales representative agreement with ROM Electronik, an electronics distributor and provider of advanced complete solutions headquartered close to Istanbul, to expand its European network with coverage in the Turkish market for its GaN-on-Silicon LED products. Plessey’s MaGIC (Manufactured on GaN-on-Si I/C) High Brightness LED (HBLED) technology has won numerous awards for its innovation and ability to cut the cost of LED lighting by using standard silicon manufacturing techniques. Resat Erunsal, Director of ROM Elektronik, said, “Being the leading, demand creation minded, specialised distributor, ROM Elektronik is proud to have been selected to represent Plessey. Following the rapid growth of the LED industry in recent years, our customers are now more focused in reducing manufacturing costs when selecting an LED for their lighting projects. “Plessey’s MaGIC process is an innovative approach to LED production that offers potential cost savings in terms of wafer size scaling and…