Conrad Business Supplies is launching a new brand of active and passive components called TRU Components. The brand also covers electromechanical components, cables and wires. Target customer base ranges from engineers and design houses to researchers and developers at electrical manufacturers and universities, to entrepreneurs and bulk buyers in the areas of automotive, medical or information technology. At present it is not revealing the source of these components “for competitive reasons.” “For our new brand TRU Components – Parts for Your Ideas, we are constantly looking for the world’s best manufacturers and suppliers”, states Tim Schlecht, Senior Expert Electrical Components, Corporate Purchasing, Business Unit Private Label, at Conrad Business Supplies. “In order to offer our customers premium quality for the highest requirements, our products are manufactured according to the standard of the FBDI (German Professional Association of Component Distribution), purchased and distributed under certified ESD protection.” So that the benefits…