Avnet Silica has received the Distributor of the Year 2018 award for a third consecutive year from ON Semiconductor. Each year ON Semiconductor honours its top distribution partners for each of its major sales region around the world. Avnet Silica has won the award for the EMEA region in 2016, 2017 and now 2018.

ON Semiconductor has seen an increasing proportion of its revenue coming in via distribution channels – contributing more than half of the company’s sales since 2015 and now reaching approximately 60% of revenue, covering the company’s portfolio of energy-efficient power management ICs, along with a wide range of sensors and analogue, discrete, logic and connectivity devices, SoC (System-on-Chip) and other custom devices.

Avnet Silica led in key distribution channel processes and metrics, and grew overall market share for ON Semiconductor products. Key milestones achieved included: sales growth of 34%; the shipment of 2.5 billion components to more than 3700 customers; more than 200 new design wins, boosting results for the distributor’s demand-creation programme by more than 40%; and an increase of 74% in customer registrations, paving the way for a strong performance in 2019.

“To win this award three times in row from a leading silicon vendor such as ON Semiconductor is a clear demonstration of our abilities to meet the demands for new designs, from new customers, and in new markets and applications,” said Mario Orlandi, President at Avnet Silica. “We are very proud of this achievement, and we are looking forward to another successful year, developing and evolving our joint sales programmes and creating opportunities for their advanced technologies.”

“Avnet Silica has continued year after year to reach new heights and exceed our expectations across key areas,” said Jeff Thomson, Vice President of Global Channel Sales for ON Semiconductor. “This third consecutive award is recognition that they have been an outstanding channel partner that has not only consistently worked on their relationship with us, but also continues to create innovative possibilities for our products, as well as maximising the sales potential with existing designs and customers.”

Good things come in threes: l tor; Enrico De Salve, Avnet Silica, VP Strategy and Program Management EMEA; Christian Will, ON Semiconductor, Sr. Director Sales Distribution EMEA; Mario Orlandi, Avnet Silica, President; Marco Scarazzat, ON Semiconductor, Corporate Account Manager


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