Avnet Memec is now a European representative for InvenSense International, a provider of MotionTracking system on chip (SoC) and Sound devices. The agreement builds on the successful distribution relationship announced early in 2013.
Crucially it allows Avnet Memec to support customers design work in EMEA that will be manufactured outside the region.
Commented Steve Haynes, President of Avnet Memec “We have a proven track record and an existing close relationship with InvenSense, which has enabled a high level of technical knowledge about the MEMs Motion and Audio Sensor Industry. This combination will enable us to target and support all our customers’ applications including a multitude of consumer products, for example, health and fitness wearable sensors, even those that are designed in Europe and manufactured in other global regions.”
“It is vital that our sales partners align with our goals and fully understand the needs of our customers,” said Dan Goehl, worldwide VP of sales, InvenSense, Inc. “This is why we are delighted to welcome Avnet Memec as a representative in EMEA given their almost 10 years of experience helping leading electronic companies like InvenSense drive adoption and sales.”
InvenSense provides a wide range of MotionTracking and Sound Sensor SoC solutions in consumer electronic devices such as smartphones, tablets, wearables, gaming devices, optical image stabilization, and remote controls for smart TVs. InvenSense technology provides an intuitive way for consumers to interact with their electronic devices, accurately tracking complex user motions through the use of sensors such as gyroscopes, accelerometers, compasses, and pressure sensors. InvenSense’s ‘AlwaysOn’ solutions sense the environment and communicate motion and audio by enabling the most seamless sensing experience at the lowest power ensuring an optimal user experience.
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Mick Elliott
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