The Memec brand, established by Dick Skipworth in 1974, and much cherished by semiconductor distribution aficionados is to disappear. Avnet has announced that Avnet Memec – Silica has officially changed its name to Avnet Silica.
Avnet Silica will now act as the European semiconductor specialist of global technology distributor Avnet. It serves fifteen thousand customers throughout Europe.
“Our brand is the bond that connects us to our customers. Avnet Silica stands for being insightful, passionate and dedicated to innovation. We are driven by a single purpose: being a smart connection between our customers and our suppliers. Avnet Silica simplifies complexity by providing creative solutions, technologies and logistics”, said Mario Orlandi, President of Avnet Silica. “By moving to the Avnet Silica brand, we feel that it better reflects our position in the market as a leading distributor of innovative semiconductor solutions.”
Avnet acquired privately-held Memec in 2005 in a stock and cash transaction valued at approximately $676 million. The deal extended Avnet’s global semiconductor reach as well as offering an entry into the Japanese component market.
Avnet announced it would merge Memec and Silica in April last year. At the time it was stated that the demand creation activities, technical marketing and application support would remain separate; the Memec name will be retained to help drive specific marketing and demand creation (design-win) efforts.
The newly branded company line card will boast 60 suppliers encompassing blue chip names including Texas Instruments, Xilinx, NXP, Infineon, Analog Devices and Cypress Semiconductor alongside niche suppliers Quectel, Lumileds, Impinj, Blue Creation and Finisar.