Laird Performance Materials has signed an agreement with Avnet to promote and sell Laird’s full line of engineered products which enable and protect high-performance electronics and systems.
The twin objectives of the agreement are to serve designated markets by leveraging Laird’s global footprint of manufacturing sites combined with its worldwide engineering teams and Avnet’s sales capabilities and broad engineering expertise.
“This agreement with Laird Performance Materials will enable Avnet to provide customers with compelling and innovative Laird product solutions,” says Leo Castellon, product line director with Avnet. “It’s exciting for both organizations but also for customers who are looking to enable and protect their high-performance electronics and systems.”
Kurt Devlin, Laird’s North American Director of Distribution, adds, “Avnet reflects the level of distribution expertise we seek and the depth of key market penetration we desire. Both are ideal for increasing sales of our ever-growing product portfolio. We will produce winning solutions at four levels: customers, prospects, Avnet and Laird.”
A global brand, Laird serves most of the leading names in electronics with innovative thermal interface materials, electromagnetic interference shielding materials or magnetic ceramic solutions, RF/microwave absorbers, precision and structural metals, and industry-leading multi-functional products. Laird engineers work closely with customer design engineering teams globally in rapid prototyping of new products and performance simulation analyses.
Among others, Laird brands to be offered will includeCoolzorb 5Ghybrid thermal/EMI absorbers, Eccosorb, Eccostock, EZ PEEL, FlexK-LoK 5G, Kzorb, Q-Zorb, ReCovr, Softzorb, Tflex, Tgard, Tpcm, Tgon, Tgrease, Tputty, Tgard,andUltra-Soft.