An ever closer embrace of the design engineering community led Premier Farnell’s strategy in 2013/14 and the advances will continue as the distributor moves into a new financial year.
It capped an excellent set of financial results (see adjacent story) by strengthening its design services offering through the acquisition of AVID Technologies for $13m. AVID revenues in the year ended 31 December 2013 was $8.5m.
Premier Farnell described the acquisition as a key step in its strategic evolution to provide customers with a wealth of new services and solutions. AVID’s design services, tools and turnkey solutions serve wireless, power management and FPGA technologies at the early stage of the electronic design cycle. Market segments covered include industrial controls and automation, defence, aerospace, medical, automotive and wireless communications.
Premier Farnell CEO Laurence Bain articulated the logic, “This acquisition illustrates perfectly how we are evolving our global strategy to establish partnerships with customers at the earliest stage of their designs.”
To cement an improved position in the embedded market Premier Farnell signed agreements with Freescale and AMD last year, and as another tempter to engineers upgraded its web platform and sharpened up the content on its element14 community website.
First task in the coming year will be to build on the investment committed in AVID and the acquisition just under two years ago of Embest, the China-based supplier of embedded development board and tools.
The company plans to launch a Development Tools Superstore in the coming year, and will also upgrade its eCommerce proposition via improvements to its web platform in Europe and Asia alongside developments in mobile and personalisation.

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