Avnet Silica has added the Atmel product range to its linecard. The move follows Atmel’s acquisition by Microchip. It brings solutions for automotive, touch, memory and security to the RS portfolio.
Following the acquisition, Microchip has become the third largest microcontroller manufacturer worldwide.
“Avnet Silica continues to boast a strong partnership with Microchip that has developed over a number of years. The expansion of our portfolio of Microchip products from PIC MCUs, to touch, connectivity and Security solutions cover a huge range of market areas such as Industrial, Automotive, Aerospace and Internet of Things,” said Mario Orlandi, President of Avnet Silica. “With the full range of Microchip products available through Avnet Silica, and our expert technical support, we are able to provide solutions to our customers across a wide variety of sectors.”
Gary Marsh, VP Sales EMEA of Microchip responded, “For any company, innovation and differentiation is the key to prosperity. Microchip and Avnet aim to lead the quest for innovation by providing insight and knowledge to our customers with combined vision, differentiated products and services. With the recent acquisition of Atmel, Microchip is continuing to acquire and develop technologies to ensure we can provide the most comprehensive solutions for our customers and we are very happy to extend our relationship with Avnet Silica to include the entire Atmel product range.”
“Avnet’s engineering teams are already integrating solutions from the combined Microchip and Atmel portfolio into their focus market hardware and software platforms for embedded vision, security, IOT, aerospace and Datacom’s to ensure customers can reduce development time and achieve their time-to-market goals,” Marsh continued. “The combined portfolio enhances our already powerful lineup to provide the industry’s widest microcontroller portfolio. With thousands of PIC MCUs, MIPS, ARM AVR, connectivity and smart analogue products we can help our customers design in the most optimized devices for their designs.”