Arrow Electronics is organising the Digital Signage Forum, an event designed to help original equipment manufacturers (OEMs) and system integrators find out more about digital signage and how it is changing the way retailers, restaurateurs, hoteliers and other businesses engage with customers.

The event takes place on Wednesday, July 2 in London. Arrow will bring together innovation leaders including 3M, Dell, Intel, Kontron and Microsoft along with partners who provide content and creative solutions.

Independent digital agency Smart Cookie will deliver a keynote address, while Dell will feature Tobii Glasses 2 – the New Generation Wearable Eye Tracker.

Participants who register online will also receive Arrow’s free white paper “Digital Signage: a communications solution for the new buying experience”.

Amir Mobayen, VP and general manager, Arrow OEM computing solutions EMEA, said: “Customers’ expectations today are vastly different with online, in-store and mail interactions now ubiquitous. The Digital Signage Forum is a great occasion to learn about innovative ideas and cool technologies that facilitate these interactions.”


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