Arrow Advantage will deliver benefits of global distribution to purchasers and engineers at UK start-ups and developing companies

ar558a_low_resolutionArrow Electronics is to launch a new channel dedicated to serving the needs of purchasers and design engineers in start-up organisations, companies in early stages of development and other small and medium-sized enterprises (SMEs). The new ‘Arrow Advantage’ channel will deliver all of the benefits associated with a global, broadline distributor to the design houses and OEMs that are responsible for the majority of today’s innovative product designs in the UK.

Through Arrow Advantage purchasers and engineers in SME companies will be able to access over 240,000 on-board and off-board components and platform-level technologies from the 168 franchised suppliers on Arrow’s comprehensive linecard. This linecard covers semiconductors, passives, electromechanical components, connectors, cable and wire solutions, power supplies, industrial computing products, wireless modules, displays and embedded operating systems.

Arrow Advantage is set to provide purchasers with a variety of flexible benefits including low volume ordering at competitive prices and ex-stock, forward and scheduled order options. The Arrow Advantage team will also be able to offer managed stock services and discounted contract pricing terms. Engineers will benefit from the ability to quickly obtain samples and engineering quantities and to request support from the Arrow UK technical and engineering teams.

Mark Shearer, the sales director for Arrow Advantage states: “The electronics landscape in the UK is made up of a large number of geographically spread small-to-medium sized design houses and OEMs. Arrow Advantage provides a unique channel in the market for these innovative SME organisations by providing, at a local level, all of the products and the services that purchasers and engineers need as they move from research and development through pre-production and on into final product manufacture.”

He adds: “Our Arrow Advantage team offer customers the best of both worlds – professional and friendly local representatives backed up by a broad inventory, added value commercial and engineering services and economies of scale that only a truly global distributor can offer.”

Arrow’s new channel will be supported by the launch of a dedicated Arrow Advantage catalogue designed to simplify the identification, selection and ordering of on-board and off-board components and platform-level products. The Arrow Advantage team will also be pro-actively contacting customers in the coming months.

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