Arrow Electronics EMEASA expands distribution agreement to include NEC Electronics Europe’s industrial automation components
Arrow Electronics EMEASA is expanding its long-standing relationship with NEC Electronics Europe, a leading semiconductor manufacturer, to offer new NEC Electronics products to industrial automation customers. Effective from April, 1st 2009, and as part of a dedicated NEC Electronics campaign, Arrow Electronics is authorized to sell and market selected products in this market segment in Europe. As one of the largest distributors globally with long-time experience in industrial applications Arrow is able to advise NEC Electronics customers comprehensively on the implementation of the new NEC Electronics products. The agreement includes the following NEC Electronics product segments:
• ERTEC (Enhanced Real-Time Ethernet Controller) addressing real-time Ethernet applications such as Profinet – including isochronous real time performance (IRT)
• V850 32-bit processors with integrated Ethernet interfaces for Profinet RT applications
• IO-Link single chip slave controller based on the 16-bit 78K0R CPU for intelligent sensor applications
“The addition of NEC Electronics Europe’s industrial automation components to our portfolio is a logical step to accelerate our existing and successful cooperation with NEC Electronics Europe,” says Jan Salsgiver, Executive Vice President Arrow EMEASA and Corporate Vice President Supplier Marketing. “We are committed to offering our customers best-in-class industrial automation solutions, and we believe that NEC Electronics’ new products will perfectly complement our offering in this market segment.”
“NEC Electronics Europe is focused on being the leader in semiconductor and colour LCD solutions for industrial automation applications. We already have a leadership position in Profinet applications with the ERTEC family and our recent release of a single chip IO-Link solution will only further strengthen our position in this market. We realise that distributors that display expertise in industrial automation applications are a key part of our strategy and we plan to continue to work together to bring these solutions to our customers,” comments Haroon Rashid, General Manager, NEC Electronics.