Anglia Components is top dog in Analog Devices UK distributor network. The Wisbech-based company was today (March 9) named Best Performing Distributor in the UK and Ireland in 2014 by the blue chip semiconductor supplier. The award was based on Anglia’s focus on demand creation, business growth and especially bringing new customers to the line.

Commenting, Shalini Palmer, Sales Director, North Europe at Analog Devices, said, “Since their appointment, Anglia’s end-end promotion of our line has been hugely impressive. Their focus on identifying of key customers in target market segments and working with them to design in Analog Devices solutions has been unremitting. As a result, they have grown from a standing start to handling a significant share of our distribution business. The overwhelming majority of this growth has been from customers new to us.”

Gernot Faigel, Regional Channel Director EMEA at Analog Devices added, “The Anglia team are showing great performance in a very competitive environment as a result of their strong focus and dedication from a sales and technical perspective. A highly motivated and experienced team working in good collaboration with ADI to grow new business. Congratulations on this great achievement!”

John Bowman, Marketing Director of Anglia responded, “This success is based on effective teamwork between ADI and Anglia. We’d like to express our appreciation for the very strong support we have enjoyed from the ADI UK sales and engineering and Product Line teams, which coupled with our own hard work has delivered strong growth on the line.”

He continued, “This award demonstrates again that Anglia can reach parts of the market that other distributors cannot. Through our strong relationships with our customers, we have been able to identify numerous designs where Analog Devices solutions can make a real difference to the size, performance, power consumption or cost. Congratulations to the whole team at Anglia for delivering this success.”

Shalini Palmer concluded, “Anglia’s consistent approach to demand creation has been particularly impressive. This has included setting up focused campaigns including events to reach specific niche markets. Having identified potential projects, they have worked diligently alongside us and the customers to take the opportunity from design through to volume production. A fabulous job by the Anglia team.”

Anglia was appointed as UK and Ireland distributor for Analog Devices in 2012, with a specific brief to grow the semiconductor manufacturer’s UK market share.

Perfect partners: l to r Sarah Porter, Marketing Manager, Anglia; John Bowman, Marketing Director, Anglia; Tracey Fisher, Distribution Account Manager, Analog Devices; Shalini Palmer, Regional Sales Director, North Europe, Analog Devices; Paul Dawson, Divisional Marketing Manager, Anglia.


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