Mathew Thorpe has been named as Farnell element14’s Regional Sales Director for the UK and Ireland. He joins the business from RS Components where he was Head of Field Sales and Trade Counters, with responsibility for sales growth and a team of regional sales managers and key account managers.
Thorpe will be based within the Leeds office where he will further develop Farnell element14’s multichannel service and sales offering, putting the customer at the heart of the business and targeting complex customers within the defence, aerospace and medical markets.
He will be responsible for growing Farnell element14’s UK sales leveraging the businesses flexible multi-channel model to support the ever-changing demand of the UK market.
Peter Birks, Regional Business President, Sales and marketing Europe, said: “We are delighted that Mathew is joining the Farnell element14 team. We have a strong customer offering in the UK encompassing a broad inventory and high-service support, delivered through the web and our dedicated local sales and service teams. I am looking to Mathew to build on our current strong performance by delivering industry leading customer service levels and acquiring new business at a faster rate than our competitors. I am enthusiastic and confident that under Mathew’s leadership the execution of our prototype through to production strategy will continue to delight our target customers.”