Mark Burr-Lonnon, Senior Vice President, EMEA, Asia and Global Service matched the bright early spring weather in Nuremberg delivering an upbeat review of a rapid start to 2017 for Mouser Electronics.

“So good, says Burr-Lonnon “that we originally budgeted to grow by 10 per cent globally this year, now we will be disappointed if it isn’t at least 15 per cent.”

Last year Mouser revenues grew 11 per cent to hit the $1bn mark. This year $1.2bn looks attainable.

Last year Europe contributed $280m to Mouser global sales and in 2017 sales have already leapt 36 per cent ahead of the same period last year.

“Business is strong everywhere in Europe,” observes Burr-Lonnon. All three major markets – Germany, the UK and France posted 20 per cent plus increases in sales.

“No single market sector dominates,” he adds. “But of course as the Internet of Things emerges into real applications — Industry 4.0, connected auto, smart home, wearables, remote metering, medical diagnostics — we see that it results in significant new designs. The maker movement is also growing in strength as it becomes affordable to produce prototypes using 3D printing and crowd-sourced expertise, which is turning into real business.”

The progress in Europe and Asia-Pacific where sales are b35.5 per cent up on last year helps to balance Mouser’s business geographically.

This year it looks certain that over 50 per cent of the distributor’s business will be done outside north America.

New product introductions are the spearhead of Mouser’s strategy. The distributor prides itself on being first into the channel with the latest offerings from its suppliers, thereby strengthening its bond with the core customer base of design engineers.

Burr-Lonnon also emphasises breadth of stock as an important ploy.  “Oddly enough not all stocking distributors actually stock quantities of parts in either breadth or depth. So having a large, freely available stock of the latest parts is crucial. And it’s not just the devices themselves designers need.” This is backed by a plentiful supply of development kits and reference designs.


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