Electrocomponents has poached Steve Newland from  Mouser Electronics to be President of Allied Electronics in north America. He will join Electrocomponents on February 7 as a member of the Executive Management Team, reporting directly to CEO Lindsley Ruth.

As President, Newland (pictured) will be responsible for driving transformational and profitable growth in the Americas and further strengthening the exceptional customer service for which Allied is renowned.

Newland has over 30 years’ experience as a senior sales and operations executive, the last six of which he spent at Mouser Electronics as Senior VP Americas – Global Sales Operations.

Lindsley Ruth, CEO of Electrocomponents, stated: “Steve’s knowledge of our industry and strong operational track record means he is ideally suited to take Allied forward. We remain committed to maintaining Allied’s strong customer service orientation and delivering best-in-class results for our customers, suppliers, employees and shareholders.”

Commenting on his appointment, Steve said: “I am thrilled to be joining Allied at this exciting time. It’s a terrific business with a strong brand and an ambitious team that are well recognised by both customers and suppliers for delivering a great experience. There is a significant opportunity for us to grow this business and I believe that we are in the right position to exploit it!”

Before joining Mouser Electronics, Newland served as Chief Operating Officer for GEOS Communications. Previously, he had spent 12 years with Grainger and eight years with Honeywell.


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