JLT Sets Out Global Channel Strategy

JLT Mobile Computers has launched a Global Sales Partner Program to accelerate its international expansion. The new program unifies the company’s global network of value-add resellers and solution providers, and aims to supply partners with the tools and support necessary to win in the competitive market of rugged vehicle-mounted terminals (VMTs).
JLT opened its US subsidiary in 2014 by acquiring the VMT operation of its sales representative in Arizona. The previous US partner program that was run by this representative, and the previous EMEA (Europe, Middle East and Africa) program which was run by JLT, will be combined under the new Global Sales Partner Program.
JLT resellers around the globe will now have direct access to JLT’s market leading rugged vehicle-mounted computer products, recognised around the world for their outstanding performance and reliability in a compact form factor.
“JLT is a product company with in-house development, applications, marketing and manufacturing, giving it a unique advantage in its ability to quickly adapt to customer needs,” said Per Holmberg, CEO of JLT Mobile Computing. “This adaptability is essential to win business in today’s competitive market. With the new Program, JLT’s partners can leverage the close relationship with JLT as the original manufacturer to adapt quickly and provide the best VMT solution that fits a specific customer’s unique requirements.”
The JLT Global Sales Partner Program will cater for three different types of partners:
• Authorised Resellers – value-add resellers that sell JLT’s products alongside complementary products and provide local support.
• Solution Partners – system integrators and software providers that often specialize in a particular application or customer segment. They use JLT products to build complete integrated solutions for the end customer, reselling or recommending JLT’s products.
• Technical Centres – value-add resellers that are trained by JLT to provide local technical support and services to end customers.
All three types of partner will get regular updates and training opportunities as part of the program. The program will also provide easy access to technical information, joint marketing programs, and quick turn around on technical and commercial questions.
JLT Mobile Computers is a leading developer of rugged mobile computers for demanding environments.