Rutronik Elektronische Bauelemente GmbH and Yageo Corp. are placing their existing pan-European franchise agreement on a global footing. As a result, the distributor will supply the entire Yageo product portfolio of passive components around the globe with immediate effect. The basis for the extended level of collaboration is Rutronik’s global commitment.

The Europe-wide partnership between both companies has already been in existence for over twenty-five years. Thanks to the worldwide sales agreement, Rutronik is now able to supply its customers with Yageo products throughout the world. The partners are thus pursuing their declared aim of significantly expanding their market shares by opening up new customer bases. With this in mind, Yageo is set to widen its extensive product portfolio further. Currently, its core products principally include ceramic capacitors, resistors, varistors, electrolytic capacitors, inductors and antennas. They are aimed first and foremost at the key automotive, industrial, consumer, renewable energy and lighting markets.

“Yageo is one of the most important and largest manufacturer partners for passive components”, explains Markus Zühlke, Marketing Director Passive Components at Rutronik. “Its outstanding technical support, competitive prices and successful collaboration on customer-specific solutions have made Yageo an important Rutronik partner with whom we’re sure to continue to grow further.”

Yageo elaborates: “With its comprehensive design-in activities and its C-part management, Rutronik has a large part to play in our success in Europe. We now look forward to placing our successful business relationship on a global footing. Combining our products with Rutronik’s expertise in logisitics solutions will give our customers the competitive edge in their respective market segments.”

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Global agreement provides Electronic Design Engineers greater choice of passive products for a variety of; industrial, telecom, consumer, medical, wireless and other markets

Premier Farnell plc (LSE:pfl), the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals globally, today announced the extension of its distribution agreement with Yageo, an innovative leading manufacturer of passive component solutions.

The global agreement adds 500 new product lines to Premier Farnell’s existing passive device portfolio and is available through its business units in North America (Newark and element14), Europe/ANZ and India (Farnell), China and Hong Kong (Premier Electronics) and Farnell Newark in ASEAN. The addition of these products is ideal for a wide and diverse range of applications in: industrial, telecom, consumer, medical, wireless, computer, peripherals, cellular and automotive markets.

Through Premier Farnell’s global distribution network and element14, Premier Farnell’s innovative information portal and eCommunity exclusively created for electronic design engineers, Yageo products can be ordered in bulk and are available for next-day delivery. Customers can also benefit from free re-reeling service, available on a wide range of capacitors and resistors. Local language websites and regional offices ensure that Premier Farnell’s customers receive excellent sales and technical support on all its product lines.

“As a global player in the electronics distribution sector, we always require a comprehensive suite of products for our customers, especially design engineers interested in purchasing product at the beginning of the product life cycle, to offer them a broader cost-competitive choice from one source,” said David Shen, Global Head of Technology at Premier Farnell “We are delighted with the agreement to extend our partnership with Yageo, global leaders in passive component solutions providing an ideal partnership that is in line with our strategy to provide our customers with exceptional time-to-market technology and superior product support service.”

Aaron Yang, President of Yageo America, and Managing Director of the Development Market Group, said: “Our global alliance with Premier Farnell reinforces our commitment to our customers to be the number one global passive components supplier by offering state-of-the-art passives with the right technical support, and global accessibility, allowing them to respond quickly to their market demands. The extended agreement is proof once again of the high level of trust that the electronic industry bestows upon Premier Farnell and its distribution leadership within the market, and confirms yet again just how satisfied our customers and partners are with our service.”

“As an innovative service provider to the rapidly changing consumer electronics and telecom markets, Yageo provides mass production capabilities for passive components to fit varied applications and specifications which is ideal for our customers, said William Chong, Regional Director of Supplier, Product and Purchasing Management at Premier Farnell Asia-Pacific. “Yageo already dominates the APAC region and is one of the largest passive manufacturer globally. We are delighted with this agreement and look forward to the extended relationship with Yageo.”

Yageo products offered by Premier Farnell can be ordered in bulk and are available for next-day delivery. Customers can also benefit from the free re-reeling service, available on a wide range of capacitors and resistors. The company’s local language websites and regional offices throughout the world are able to provide its customers with excellent sales and technical support.

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