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Vicor

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Vicor has expanded its sales and support network in Northern Europe through a partnership with manufacturers’ representative Firefly Technology. This strategic initiative sees Vicor strengthen its investment and market reach in this high-value region, establishing and cultivating new customer relationships in close cooperation with its regional distributors. UK-based Firefly Technology will represent Vicor in the UK, Ireland, Denmark, Sweden, Finland and Norway, working with Vicor’s distributors to identify sales opportunities and penetrate new markets. Firefly Technology brings a keen insight into the Northern European market, and provides its customers with invaluable technical guidance at every stage in the system development cycle, from concept to final design. “Vicor’s strategic focus on growing our European market presence requires a robust ecosystem of sales representatives, distributors and Vicor power experts working together to help customers get the most value and performance out of their power system designs,” said Felice Caccavale, VP EMEA, Vicor.…