Premier Farnell plc today announced that it has extended its franchise with ROHM Semiconductor, the leading manufacturer of semiconductors, passives and opto electronics, to cover Europe, Asia-Pacific and the Americas.

ROHM Semiconductor offers Integrated Circuits for video, audio, industrial, lighting, consumer, and meeting applications. The company also has solutions for the Automotive, Energy, Telecom, Computers & Peripherals and Consumer Electronics sectors, which will now enable Premier Farnell to offer a broad selection of products to its worldwide customer base. Customers will also have access to a broad range of products from resistors to high specification industrial controllers across all of Premier Farnell’s operating businesses of Farnell element14, Newark element14 and element14.

“This agreement reflects our core business strategy which focuses on supporting our global base of electronic design engineers and enhancing our product offering to our customers around the world,” said Marianne Culver, Global Head of Product Marketing and Supply Chain at Premier Farnell. “We are excited by the opportunity this agreement brings us and look forward to work even more closely with ROHM Semiconductor via our global scope that recognises the individual needs of our customers in local markets.”

ROHM Semiconductor is a “One Stop Shop” global leading player in the semiconductor industry with 341.9 Billion Yen (more than $4 Billion) revenue last fiscal year and 21,560 employees.

“With this worldwide agreement, ROHM will have a global coverage with Premier Farnell which will give more traction to our products in the multi-channel distribution. Our customers will get full benefit of Premier Farnell’s eCommerce services” said Christian Andre, President of ROHM Semiconductor Europe.

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Digi-Key Corporation, recognized by design engineers as having the industry’s broadest selection of electronic components available for immediate shipment, is now the exclusive North American distributor of Low Power 8-bit, Flash MCUs from Lapis, a Rohm Semiconductor company.

Lapis Low Power Microcontrollers can be used in a wide array of hand-held and power-conscious applications. Because these MCUs are low power consuming, the series has traditional successive approximation ADC as well RC-type ADC, which are optimized for accurate and low cost temperature and humidity monitoring, and can drive a wide array of LCD panels.

Applications for these MCUs include battery operated devices, test and measurement products, environmental monitoring, home health, and beauty appliances.

Lapis Low Power MCUs are available for purchase now on Digi-Key’s global websites.

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Premier Farnell’s market position and office locations in Eastern Europe provide an ideal online partner for ROHM’s growth in developing countries

Premier Farnell plc, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals globally, has been presented the ROHM Semiconductor Innovation Award for Multichannel Marketing. The award was presented in recognition of Premier Farnell’s growth in emerging markets like Eastern Europe which enable electronic design engineer’s quick access to products via the web, the ability to speak with sales and technical support representatives in their native language and next day delivery on most items.

Premier Farnell and ROHM signed a global distribution agreement in November 2007 to carry over 400 product lines which will now increase to over 1,000 product lines. Also, in 2009 the launch of a new Global Web Referral Programme will allow visitors to the ROHM website, direct click through access to Farnell’s website with the ability for preferred purchase; online, over the phone or through the catalogue.

ROHM develops products that improve the efficiency and performance of electronic devices and is a world-class semiconductor manufacturer. ROHM’s advanced product development capabilities meet the needs of customers whilst increasing its line-up of highly reliable, sophisticated products. These products are used in a variety of sectors: automotive, consumer, mobile phone, computer and office equipment, white goods/industrial, communications systems, controls, test and medical.

Premier Farnell continues to invest in and drive its own technical support programmes to ensure that electronic design engineers around the world receive the support, information and data on the latest technologies and products as quickly and effectively as possible. This award pays tribute to the effectiveness of this scheme, providing designers with immediate web access to data and support, as well as reduced delivery lead times.

“We are pleased to accept ROHM’s Semiconductor Innovation Award for Multichannel Marketing,” said Andy King, President of Farnell Europe and Global Head of Electronic Design Engineering (EDE) Segment. “This award is clearly in line with our overall strategy to increase our focus on the global electronic design engineering segment, drive higher levels of business via the web and to continue internationalising our models into new and emerging markets for electronics.”

“ROHM is please to present Premier Farnell its Semiconductor Innovation Award for Multichannel Marketing,” said Christian Andre, President, of Rohm Europe. “Their strong marketing position in Eastern Europe, coupled with their strategic office locations and quick product delivery, make them an ideal partner in reaching the engineering and design segments throughout these regions.”

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Farnell selected to promote Rohm’s leading semiconductor range

Farnell the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals globally, has signed a pan-European agreement with Rohm, the Japan based manufacturer of integrated circuits (ICs), discrete semiconductors, displays and passive components.

The new agreement provides access to more than 120 product lines from Rohm’s industry-leading range of passive components, ICs and discrete semiconductors. The devices offered include drivers and receivers, transistors, diodes, LEDs and laser diodes.

Farnell was selected as the ideal distribution partner to address applications for Rohm’s products due to their breadth of product portfolio and their strong and established pan-European structure that enables it to support customer applications across the continent. All of the new devices are available via the company’s website and are backed by comprehensive technical data and support. Next day delivery across Europe with no minimum order quantities or hidden shipping charges is guaranteed.

Commenting on the signing of the agreement, Marianne Culver, Group Director / Senior Vice President, Global Supplier Management, Premier Farnell commented: “Rohm is a highly regarded company within the electronic components market. With their leading range of ICs and discrete semiconductors coupled to Farnell’s supply chain and support proposition in Europe, we expect to achieve great success in helping design engineers select and source the optimum products for their applications.”

Christian Andre, President of Rohm Europe, said: “We are delighted to cooperate with an industry leader like Farnell. They will bring high levels of expertise and service to support the engineering community looking to design-in Rohm semiconductor devices”

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