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Keysight Technologies

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Keysight Technologies is shifting up a gear as it aims to increase its sales through distribution in the Europe, Middle East, Africa and India (EMEAI) region. It has created a concept dubbed Premium Plus which will see it working closely with a select group of distributors. These distributors will add heft to their technical support enabling them to sell more sophisticated test instruments via the channel, alongside more commoditised products. “We want engage more with distributors to grow the market,” says Alessandro Pino, Head of Indirect sales for Keysight in the EMEAI region. At present the distribution channel represents 30% of Keysight sales in EMEAI. The Premium Plus distributors all work in local markets. Geotech will cover the market in Germany. Microlease and Aimtech will serve the UK market. Testhouse Nordic and Czech Republic-based HTest. “These companies have the infrastructure, the quality standards and the technical expertise to serve the…