Analog Devices Inc. today announced that it has appointed Anglia as a UK & Ireland distributor. Analog Devices is expanding its sales channel network in Europe to achieve double-digit growth of its semiconductor business in the region over three years.

Carsten Suckrow, Analog Devices VP of Sales for EMEA said, “Analog Devices believes it has a substantial opportunity to increase its share of the European semiconductor market, and Anglia has convincingly demonstrated that as a channel partner they can make a real and substantial contribution towards achieving this objective.”

He continued, “Anglia has shown that they have a real and deep understanding of Analog Devices’ key focus markets including industrial process control, metering systems and instrumentation. They have exceptionally strong relationships with UK customers in these and other sectors. Anglia’s technical support is particularly impressive. Their strong team of Field Applications Engineers work closely alongside customers’ design teams to ensure that their design goals are achieved.”

Commenting on the announcement, Steve Rawlins, CEO of Anglia said, “Analog Devices is a true world leader and their technology dominates key areas such as data converters. This appointment gives us a full portfolio of analog and power components to take to our customers.”

He added, “Anglia will invest substantially to ensure that we continue to exceed the expectations of our customers and suppliers in the context of this substantial expansion in our portfolio. This investment will include doubling our team of Field Application Engineers, who will all be trained by Analog Devices to an exceptional standard to ensure that they understand the portfolio fully and in depth, providing world class design support for our customers. We will also be putting in a very substantial profile of stock at our UK Distribution Centre to support demand on the franchise.”

» Contact details for Anglia Components Limited

Analog Devices, Inc. (ADI) (NYSE: ADI), a global leader in high-performance semiconductors for signal-processing applications, announced today that it has entered into a worldwide sales distribution agreement with Richardson RFPD, Inc. As one of the leading distributors of RF and microwave components, Richardson RFPD will support the design-in of ADI’s high-performance RF ICs (integrated circuits) along with the company’s full range of analog, mixed-signal and digital signal-processing products. ADI’s RF ICs and signal-processing technology are available now through Richardson RFPD’s North and South America offices and are expected to be available through Richardson RFPD’s offices in Europe, Middle East, Greater China, Asia Pacific and Japan in the first half of 2012.

ADI delivers world-leading data converters, amplifiers, MEMs, DSPs (digital signal processors) and power management ICs and a portfolio of high-performance RF ICs covering the entire RF signal chain from leading function blocks such as PLLs, mixers and power detectors, to highly integrated short-range single-chip transceiver solutions. Together, these technologies form a complete design and play a fundamental role in converting, conditioning, and processing real-world phenomena in a wide array of applications.

“Our customers are integrating wired and wireless connectivity into an ever-widening range of applications, and ADI’s high-performance RF and signal-processing portfolio is at the core of these systems,” said Peter Real, ADI vice president for Linear and RF. “With our portfolio and Richardson RFPD’s technical team, customers can expect to accomplish great things.”
Alex Glass, ADI vice president, worldwide channel sales, said, “We are pleased to enter into this agreement with Richardson RFPD whose highly skilled RF and microwave sales and technical support teams will be accessible to customers through a global network of 47 offices and seven stocking locations.”

“We are excited to partner with ADI, and this distributor agreement further elevates Richardson RFPD’s ability to support all aspects of our customers’ needs for design, logistics, and new product updates,” said Greg Peloquin, president of Richardson RFPD. “Combining ADI’s leadership position in ADC and DAC technology, and their investment in developing innovative RF products with our global reach into the RF & Wireless market, make it possible for RF engineers to now procure almost every part they need from one qualified source.”

With more than 500 million channels deployed, ADI’s iCoupler® technology provides a proven digital isolation option to traditional optocoupler based solutions

element14, formerly Farnell, the industry’s first fusion of commerce and community supporting millions of engineers and purchasing professionals worldwide, has announced the availability of the latest digital isolators that feature the award winning iCoupler® technology from Analog Devices to its 120,000-strong electronic design engineer relevant inventory of products stocked within the Asia Pacific.

iCoupler® digital isolators from Analog Devices combine proprietary chip-scale micro-transformer technology, analog and mixed-signal circuits, as well as high-speed CMOS, creating devices with significant system level integration and functional advantages over other digital isolators and optocouplers. Offering isolation and innovation in one package, the iCoupler digital isolators portfolio is the broadest in the industry and includes standard digital isolators, digital isolators with isoPower, digital isolators with integrated PWM controller and transformer driver, USB 2.0 compatible isolators, isolated gatedrivers, isolated I²C digital isolators, isolated RS-485 transceivers, isolated RS-232 devices, isolated ∑-∆ ADCs.

The ADuM347x Family are quad-channel, digital isolators with an integrated PWM controller and transformer driver for an isolated dc-to-dc converter. The dc-to-dc converter provides up to 2 W of regulated, isolated power at 3.3 V to 24 V from a 5.0 V input supply or from a 3.3 V supply which eliminates the need for a separate, isolated dc-to-dc converter. The iCoupler chip-scale transformer technology is used to isolate the logic signals, and the integrated transformer driver with isolated secondary side control provides higher efficiency for the isolated dc-to-dc converter. The result is a small form factor, total isolation solution.

The recently released ADuM3160 and ADuM4160 are the industry’s first single package USB isolation solutions. The USB 2.0 compliant ADuM3160 and ADuM4160 are fully isolated to 1.5-Mbps and 12-Mbps and have been developed to lower system cost, reduce design size, and to lessen design time all while meeting the most demanding medical and industrial standards. The ADuM4160 offers 5kV rms isolation that is ideal for medical applications as well as applications in harsh industrial environments. The ADuM3160 offers 2.5kV rms isolation and electrically isolates instrumentation and controls by protecting equipment from damaging surges or spikes and by eliminating down time when using non-isolated ports.

Professionals in the medical, industrial and control equipment industries will be able to enjoy an unrivalled purchase and support experience through element14’s unique offering. Customers can purchase with ease and flexibility via multiple channels with no minimum quantity or value, and next day delivery. 24/7 customer service telephone support and 24/5 online technical support in local languages are also available. In addition, customers can also visit and engage with the element14 online community to research, consult industry experts, and collaborate with design engineers and electronics enthusiasts around the globe.

» Contact details for Farnell

RS Components, a major distributor of electronic products in Europe, is significantly expanding its stock profile from Analog Devices, Inc. (ADI), the leading global manufacturer of semiconductors for high performance signal processing applications. RS Components has added more than 2,200 ADI products to available stock, making the distributor Europe’s most extensive provider of ADI’s analogue, digital and mixed-signal ICs.

With this extension, RS now stocks more than 3,800 leading ADI components, including data converters (ADCs and DACs), amplifiers, RF ICs, processors, power management, and MEMS accelerometers and gyroscopes. These devices are supported by more than 300 evaluation boards held in stock, giving design engineers instant access to the tools that they need to evaluate devices and prove their design concepts.

The full ADI range from RS is available online at rswww.com/adi, where customers can access the product range and supporting technical information. On this site, designers can find product guides, analogue and application notes, PCB design resources, and processor application notes.

Fred Knowles, Head of Electronics Product Management for RS commented, “We are pleased to provide our customers with better support for all their applications and new designs by expanding access to ADI’s world-class range of analogue, digital, and mixed-signal products and support tools. ADI eval boards are already attracting reviews and comments from engineers on DesignSpark, our online electronics design network.”

» Contact details for RS Components

Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry’s broadest selection of electronic components available for immediate shipment, today announced it is now stocking the industry’s first digital isolator with an integrated transformer driver and PWM (pulse-width modulation) controller in a single package from Analog Devices, Inc., a global leader in high-performance semiconductors for signal process applications.

The ADuM347x four-channel digital isolators include the ADuM3470, ADuM3471, ADuM3472, ADuM3473, and ADuM3474 products. Digi-Key is also stocking the EVAL-ADuM3471EBZ evaluation board. These products are now available for purchase on Digi-Key’s global websites and will be featured in future print and online catalogs.

The integration of the digital isolator, transformer driver, and PWM controller into a small 20-lead SSOP enables the new four-channel digital isolator to reduce board space by up to 30 percent and achieve cost reductions of 10 percent while simplifying the development of systems requiring isolated data and power. The product enables designers to implement an isolated DC-to-DC converter that provides up to 2 watts of regulated, isolated power at 3.3V to 30V from a 5.0V input supply or 3.3V supply. These products are ideal for applications that require isolated data and power, including data acquisition, industrial process control using Fieldbus, and building control.

These new devices expand ADI’s iCoupler digital isolation portfolio, which provides the industry’s most extensive range of isolation technology. Along with the other products in the portfolio, the ADuM347x isolators enable designers to implement isolation in their designs without the cost, size, power, performance, and reliability constraints found with traditional isolation products such as optocouplers.

» Contact Details for Digi-Key Corporation