Category

Avnet USI

Category

Microsemi has launched a master distributor programme with Avnet USI, part of the company’s defence/aerospace specialty distribution business. The two-tiered distribution programme, where Avnet USI will sell products exclusively to other distributors, beginning with select integrated circuit and high reliability discrete products, was designed to optimise sales growth opportunities for the company worldwide. “Avnet USI is a great selection as Microsemi’s two-tier distributor for these products, as they have the capability to provide significant support for select regional distributors across the globe, enabling them to maintain the successful design wins they develop with our ever-expanding product portfolio,” said Michael G. Sivetts III, vice president of distribution sales at Microsemi. “In addition, this new programme lowers costs for these distributors to support longevity with customers and maximises our revenue opportunities.” Avnet USI focuses on selling discrete semiconductor, passive and electromechanical components and associated value-added services. The new programme enables local distributors…